The Journey
From a small traditional spice grinding unit setup
Today it is a company having three factories deploying more than 1000 direct and indirect employees at various levels.
1999
A Humble Beginning
Bharat Masala began as a modest set-up in a corner of the founder’s home. Spices were ground on a single chakki, packed by hand under candlelight, and delivered door-to-door and to local shops on a Luna bike. Even after the devastation of the Odisha Super Cyclone, the work never stopped.
2001
First Television Breakthrough
Bharat Masala’s first television advertisement aired on Doordarshan, sharing the brand's story across households in Odisha and helping build early brand recognition.
2002
Laying the Foundation
Established the first manufacturing facility (Unit 1) in Jagatpur, Cuttack, and officially registered as Jay Bharat Spices Private Limited.
2004
Connecting with the Community
Participated in Cuttack’s iconic Baliyatra, the world’s largest open-air trade fair, showcasing products to thousands of new customers.
2005
Regional Expansion
Expanded the distribution network across Odisha and into West Bengal, Bihar, Assam, Jharkhand, Chhattisgarh, and parts of South India.
2006
Growing Stronger
Set up Unit 2 factory in Jagatpur Industrial Estate, introducing semi-automated grinding technology for improved efficiency and consistency.
2008
Going Global
Marked the first international export with a successful shipment to Kuwait — a major step in Barat Masala’s global journey. Also introduced a range of new spices and food products.
2011
Diversification & Celebration
Launched Unit 3 in Jagatpur, featuring fully automated, Italian-imported pasta machinery. Celebrated the milestone with 500+ distributors at a grand event in Ramoji Film City, Hyderabad. This year also saw popular Indian TV actress Shweta Tiwari become the face of Bharat Masala, bringing flavour and familiarity to kitchens across India.
2013
A Milestone Year
Achieved triple-digit sales growth, driven by product consistency, growing trust, and an expanding national distribution network.
2015
Award-Winning Excellence
Received the State Export Award for five consecutive years (2014-15, 2015-16, 2016-17, 2017-18, 2018-19), recognising excellence in exports and product quality. Indian film icon Dharmendra joined Bharat Masala as brand ambassador, bringing legendary trust and timeless appeal to every kitchen.
2019
Advancing with Technology
Inaugurated a 30-acre integrated flagship facility in Ramdaspur with cryogenic grinding technology and a fully automated, contactless production line. The Chief Minister of Odisha led the inauguration, and the Governor hoisted the Permanent National Flag on the premises — a proud moment for Bharat Masala.
2020
Serving in Crisis
In response to the COVID-19 pandemic, Bharat Masala distributed over 80,000 food relief packets (4 kg each) to support communities in need.
2022
Crossing ₹500 Crore Turnover
Achieved ₹500+ crore turnover in FY 2022–23. Partnered with ORMAS and the Government of Odisha to empower chilli farmers in Kuchinda, Sambalpur — promoting direct sourcing and strengthening local agriculture.
2023
New Product Launches
Launched a new plant (Unit 4) for ketchup and sauces at the Ramdaspur facility, inaugurated by the Hon’ble Chief Minister of Odisha.
2024
25 Years of Bharat Masala
Celebrated 25 glorious years. Hosted the 25th Bharat Pratibha Samman at the Ramdaspur premises with the Chief Minister as Chief Guest. Also held a grand Sales & Distributor Meet in Goa with over 700+ attendees — proudly marking the brand’s legacy and vision for the future.
Ongoing (Post-2024)
Scaling New Heights
Bharat Masala continues to grow with new product lines and advanced machinery to meet rising demand. Current developments include a dedicated corn starch line, noodle production units, additional Italian-imported pasta lines, tea masala, and instant liquid tea units. Backed by continuous R&D, the brand remains committed to delivering trusted taste and uncompromised quality.
